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kelvin kwan

KELVIN KWAN | freelance creative • art direction

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真•保濕 True • Hydration

很多人對隱形眼鏡有迷思,消費者其實從未認真思考過何為好的產品,以及該擁有何種標準。博士倫Biotrue希望揭示這些問題,並為消費者提供全新的解決方案。

透過「真・XX」的句式,能夠凸顯產品相對其他品牌的優勝之處,同時強調Biotrue品牌的重要性。

Many people have misconceptions about contact lenses, and consumers haven't really thought seriously about what makes a product good or what standards to consider. Bausch + Lomb's Biotrue aims to bring these issues to light and provide consumers with a completely new solution.

Using the "True • ___" structure, we can highlight the product's superiority over other brands while emphasizing the Biotrue brand.


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