The Challenge/

How might we redesign the shopping experience in Watsons stores so range is maximised AND the shopper can easily find their desired product; without increasing the amount of shelf space?

The solution needs to:
– Be flexible to accommodate the unique ways shoppers recall their product or choose what to buy
– Break through the clutter of the shelf

In addition to meeting the constraints of the challenge:
– Maintain range
– Optimise allocation within current shelf

The Big Idea/
Help shoppers find their product quickly by remerchandising the shelf that highlight the new news, best offers, promotions with gravity-fed display.

Acheivments/
POPAI 2016 Greater China Silver Winner
Best Shopper Activation in Greater Asia - Colgate Gold Maestro Award

My Role/
From ideate to design & development, over seeing production and manufacturing as well as installation and follow-ups